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Badge Engineering

Posted: Tue May 10, 2016 12:33 am
by The Stig
Badge engineering may not be a common term you may have heard. Ever found striking similarities between two cars but kept wondering how can two cars be designed the same way but under two different manufacturers ?

Well the answer to that is badge engineering. "Rebadging, sometimes called badge engineering, is the application of a different brand or trademark (badge, logo or manufacturer's name/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product."

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Why badge engineering ?

The answer to that is cost. It takes 600-800 crores to independently develop, design and manufacture a car where as it takes around 20 crores to re-badge a car and sell them under a different name with few minor tweaks. This is just a fraction of the overall cost of manufacturing a car. It is mostly sold under multiple brands owned by the same mother company.

Here is the list of well executed re-badged cars in INDIA.

1) Suzuki Fronte / Maruti 800

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Origin company : Suzuki
Origin country : Japan
Rebadged brand : Maruti Suzuki
New name : Maruti 800
Sold in : India


2) Fiat 124 / Premier 118 NE

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Origin company : Fiat
Origin country : Italy
Rebadged brand : Fiat
New name : Premier 118 NE
Sold in : India


3) Nissan Micra / Renault pulse

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Origin company : Nissan
Origin country : Japan
Rebadged brand : Renault
New name : Pulse
Sold in : India, Europe


4) Dacia Duster / Renault Duster / Nissan Terrano

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Origin company : Dacia
Origin country : Europe
Rebadged brand : Renault / Nissan
New name : Duster / Terrano
Sold in : India, Japan


5) Daewoo Matiz / Chevrolet Spark

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Origin company : Daewoo
Origin country : Korea
Rebadged brand : Chevrolet
New name : Spark
Sold in : India, China, America


6) Vauxhall Victor / HM Contesssa

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Origin company : Vauxhall
Origin country : UK
Rebadged brand : Hindustan Motors
New name : Contessa
Sold in : India


7) Morris Oxford III / HM Ambassador

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Origin company : Morris
Origin country : UK
Rebadged brand : Hindustan Motors
New name : Ambassador
Sold in : India


8) Nissan Evalia / Ashok Leyland Stile

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Origin company : Nissan
Origin country : Japan
Rebadged brand : Ashok Leyland
New name : Stile
Sold in : India


9) Subaru Forester / Chevrolet Forester

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Origin company : Subaru
Origin country : Japan
Rebadged brand : Chevrolet
New name : Forester
Sold in : India


10) Suzuki Sj413 / Maruti Gypsy

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Origin company : Suzuki
Origin country : Japan
Rebadged brand : Maruti Suzuki
New name : Gypsy
Sold in : India


Away from home

11) Tata Indica / City Rover

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Origin company : Tata
Origin country : India
Rebadged brand : Rover
New name : City rover
Sold in : United Kingdom


12) Mahindra Scorpio Getaway / Scorpio Pik-up

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Origin company : Mahindra
Origin country : India
Rebadged brand : Mahindra
New name : Scorpio pik-up
Sold in : Africa

The Stig... :ugeek: