Badge Engineering

Here we try to cover in depth details for most of the cars that are already launched in India as well as those that are about to be launched.
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The Stig
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Joined: Sun Nov 08, 2015 4:03 pm

Badge Engineering

Postby The Stig » Tue May 10, 2016 12:33 am

Badge engineering may not be a common term you may have heard. Ever found striking similarities between two cars but kept wondering how can two cars be designed the same way but under two different manufacturers ?

Well the answer to that is badge engineering. "Rebadging, sometimes called badge engineering, is the application of a different brand or trademark (badge, logo or manufacturer's name/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product."

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Why badge engineering ?

The answer to that is cost. It takes 600-800 crores to independently develop, design and manufacture a car where as it takes around 20 crores to re-badge a car and sell them under a different name with few minor tweaks. This is just a fraction of the overall cost of manufacturing a car. It is mostly sold under multiple brands owned by the same mother company.

Here is the list of well executed re-badged cars in INDIA.

1) Suzuki Fronte / Maruti 800

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Origin company : Suzuki
Origin country : Japan
Rebadged brand : Maruti Suzuki
New name : Maruti 800
Sold in : India


2) Fiat 124 / Premier 118 NE

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Origin company : Fiat
Origin country : Italy
Rebadged brand : Fiat
New name : Premier 118 NE
Sold in : India


3) Nissan Micra / Renault pulse

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Origin company : Nissan
Origin country : Japan
Rebadged brand : Renault
New name : Pulse
Sold in : India, Europe


4) Dacia Duster / Renault Duster / Nissan Terrano

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Origin company : Dacia
Origin country : Europe
Rebadged brand : Renault / Nissan
New name : Duster / Terrano
Sold in : India, Japan


5) Daewoo Matiz / Chevrolet Spark

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Origin company : Daewoo
Origin country : Korea
Rebadged brand : Chevrolet
New name : Spark
Sold in : India, China, America


6) Vauxhall Victor / HM Contesssa

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Origin company : Vauxhall
Origin country : UK
Rebadged brand : Hindustan Motors
New name : Contessa
Sold in : India


7) Morris Oxford III / HM Ambassador

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Origin company : Morris
Origin country : UK
Rebadged brand : Hindustan Motors
New name : Ambassador
Sold in : India


8) Nissan Evalia / Ashok Leyland Stile

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Origin company : Nissan
Origin country : Japan
Rebadged brand : Ashok Leyland
New name : Stile
Sold in : India


9) Subaru Forester / Chevrolet Forester

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Origin company : Subaru
Origin country : Japan
Rebadged brand : Chevrolet
New name : Forester
Sold in : India


10) Suzuki Sj413 / Maruti Gypsy

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Origin company : Suzuki
Origin country : Japan
Rebadged brand : Maruti Suzuki
New name : Gypsy
Sold in : India


Away from home

11) Tata Indica / City Rover

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Origin company : Tata
Origin country : India
Rebadged brand : Rover
New name : City rover
Sold in : United Kingdom


12) Mahindra Scorpio Getaway / Scorpio Pik-up

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Origin company : Mahindra
Origin country : India
Rebadged brand : Mahindra
New name : Scorpio pik-up
Sold in : Africa

The Stig... :ugeek:
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